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SPRINGFIELD, N. Cody Franson Jersey .J. -- Walk into a major event hosted by the NFL, NBA, Major League Baseball, NHL or NASCAR, and youll notice how personality-centric the merchandise is.T-shirts, photos and uniforms bear the athletes names, a way for fans to broadcast to the world whom they support.Going from the choices given at these events to a major golf tournament is night and day, though the golf world is slowly making progress.The four major pro sports have long had group licensing agreements that aggregate the athletes rights and allow the greater organization, either the league or the union, to assign those rights to the companies that pay for them. Although NASCAR drivers are independent contractors, much like golf and tennis players, individual gear has long been a part of their sport as merchandise trailers have now been aggregated into a huge tent of driver-dominated merchandise by retailer Fanatics.For too long, the major golf tournaments offered gear only with the logo of the tournament itself but with no mention of the players the fans followed.That started changing around a decade ago, when Nike started announcing Tiger Woods scripting of his outfits, and fans bought what he wore on the day they saw him. See: Sunday red.The business turned on a single day when Tiger wore a mock turtleneck at the Buick Invitational in 2003.We sold tens of thousands of those shirts immediately, said Peter Kent, the PGA Tours senior vice president of revenue who was working for Nike at the time.Today, Kent said that because of what Tiger has done to the business, on-site merchandising, while nothing like the other sports, is more athlete-centric in golf than ever before.Kent manages the merchandise team at 15 PGA Tour events and says the focus is on the athlete and what Nike, Under Armour, Adidas and Puma can bring to the table.At this weeks PGA Championship, whats the first thing a fan sees when walking into the merchandise tent? The Nike outfits has of Rory McIlroy and Brooks Koepka. A few steps away is an Under Armour wall of Jordan Spieth shirts. Some of the racks show a key of what hell wear each day at Baltusrol.People now expect us to have what the top players are wearing, said Mike Quirk, senior director of licensing and merchandise for the PGA of America. In fact, many of them know when they come here what the guys are wearing because they had seen it on social media.The player shirts that Nike and Under Armour make available also have the PGA Championship logo on the side, a nice touch for the fan to show he or she was at the event as well.Quirk acknowledges that the golf merchandise world is five years behind the others, but also mentions the risk of doing too much with the players.If Jordan Spieth wins here, we sell it out, Quirk said. If he doesnt make the cut, we have his weekend shirts that he didnt wear.The most gear of any player in the PGA Merchandise tent was of McIlroy and Woods. Woods wasnt playing and McIlroy was flirting with the cut line on the back nine late Friday afternoon.Unlike player jerseys in team sports or the firesuits of NASCAR drivers, outfits worn at a golf major arent recycled, while athlete designs in non-golf sports can move on to the next stop or go to a home market. That protection obviously doesnt exist in the golf world.That means those involved in the business of golf have to rely on the apparel companies that sign the best in the world to continue to personalize and innovate at retail. The opportunity for golf fans when they put on a jersey, particularly young ones, is to associate with their favorite golfer in the way they associate with their favorite player in another sport.I think the system that is in place now is a good one, Kent said. We have to take advantage of how the big sponsors capitalize on the golfers they have.Kent says he doesnt foresee a day when the PGA Tour would aggregate the licensing permission of all the golfers so they could sell group rights to companies much in the way other sports do. Linus Ullmark Sabres Jersey . There are some early surprises in the race for the Hart Trophy, but two of the contenders are the leagues biggest stars over the past decade. There are many more players in contention for the awards than just the three that Ive named, and a good or bad week can easily alter the landscape, but through the first 20 or so games of the NHL season, this is how the awards races look to me. Sam Reinhart Sabres Jersey . "Trying to breathe," he said with a grin. Bernier stopped 42 of 43 shots on Monday night, including all 22 in a hectic middle frame, his heroic performance propelling the Leafs toward an undue point in their final game before the Christmas break. . Thats not a comment on the suspension that banished the Portland Winterhawks general manager and coach from his Western Hockey League teams bench for most of the 2012-13 season. Chase could be consistent middle-order batsmanRoston Chase proved his skills at the highest level with an exceptional all-round performance in the second Test in Jamaica, says Sanjay ManjrekarIndia didnt seem to have a Plan BIndias bowlers did not experiment enough on a slow fifth-day track in Kingston to come out tops in the second TestHolders day-three spell could have triggered WI resurgenceWest Indies need to fix a few holes before the next Test, but they seem to be in a much better position than they were after the first TestIndia might look to replace Mishra in St LuciaWhen the pitch provides no assistance, legspinner Amit Mishra is not as effective, and that could mean is he left out for the next Test Cheap NFL Jerseys Cheap NFL Jerseys China Cheap Jerseys From China Cheap NFL Jerseys Authentic Wholesale Jerseys China Cheap NFL Jerseys China NFL Cheap Jerseys ' ' '